Did you know that the marketing funnel is the most common way to map out a business’s customer journey? It is a powerful tool for understanding customer behavior. It’s also one of the simplest ways to get an overview of how your customers are engaging with your brand. But marketers and business owners often don’t […]

Want to measure the performance of your digital marketing campaigns?

We’ve rounded up the most common questions about the cookieless future.

The cookies we are talking about are the ones found on your web browsers.

In digital advertising, ad spaces are like canvases that are auctioned at any given time.

A new update released for Google Analytics called Google Analytics 4 (GA4).

This is a common phrase and one of the metrics used in digital marketing.

Bounce rate is one of the factors for Google to determine your website rank.

Have you ever wondered, what’s the usage of Audience in my Google Ads?