TikTok has taken the digital marketing world by storm with its success. Compared to other social media platforms, TikTok is leading in terms of the average time spent per day (38 minutes) and has significantly higher engagement levels. Combined with its 1 billion users and 9.7 million monthly video views, it’s no wonder TikTok is […]

Google is shaking up the online advertising world with a new proposal called “Topics.” FLoC (Federated Learning of Cohorts), Google’s original controversial project that was intended to replace cookies, is now dead.  FLoC planned to group users with comparable interests to maximize interest-based advertising. Topics is still quite similar to FLoC because it relies on […]

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