TikTok has taken the digital marketing world by storm with its success. Compared to other social media platforms, TikTok is leading in terms of the average time spent per day (38 minutes) and has significantly higher engagement levels. Combined with its 1 billion users and 9.7 million monthly video views, it’s no wonder TikTok is […]
Google is shaking up the online advertising world with a new proposal called “Topics.” FLoC (Federated Learning of Cohorts), Google’s original controversial project that was intended to replace cookies, is now dead. FLoC planned to group users with comparable interests to maximize interest-based advertising. Topics is still quite similar to FLoC because it relies on […]
Here are 5 important tips on how you can leverage the holiday for your business.
Social media is adopting the pay-to-play concept
Are you looking for a place where you can upgrade your digital marketing skills?
This is the golden period of retail to make the most of your campaigns.
Let’s explore a few factors driving this push.
The tail end of the year is basically the holiday season.
Advertisers are competing against each other to stand out in every Google search.
The digital marketing world will soon be saying goodbye to third-party cookies.
Find out what skills you need to be a performance marketing specialist.
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