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Performance Marketing Archives - Kaliber Performance Marketing Blog
By Cathrine Anggadewi
Why You Should Move to GA4 and Why Now

All the facts and reasons why GA4 migration is best done in 2022.

By Cathrine Anggadewi
How TikTok Helped Zenyum Generate Leads in 5 Different Countries

Learn the 4 TikTok creative strategies we used to generate Zenyum’s leads in 5 countries.

By Cathrine Anggadewi
GA4: The Granular, Cross-device Tracking Solution That Respects Users’ Privacy

Here’s all the GA4 essentials you need to know and why you should make the move from UA really soon.

By Cathrine Anggadewi
2 Strategies That Helped Zenyum To Increase MoM Leads by 86%

Find out the key behind the 2 strategies driving significant increase in Zenyum’s generated leads.

by Michelle Francisca Lee
6 Essentials Skills Every Performance Marketing Specialist Should Have

Find out what skills you need to be a performance marketing specialist.

by Danmel Ordoñez
What is Programmatic Media Buying?

In digital advertising, ad spaces are like canvases that are auctioned at any given time.

by Adriana Panjiwijaya
The Art of Google Search Ads Revealed

The Google Search Ad comes predefined with many rules and guidelines directed from Google.

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